Failure should not define anyone, least of all a sports person. After all, there is room for only a few in the arena. At INK 2023: Futureverse, Hannah Muthoot, a fourth-generation torchbearer of the Muthoot Pappachan Group, redefines sports failure as untapped potential, envisioning a holistic ecosystem that nurtures players and professionals alike. She calls for a future where professions within the sports ecosystem–from coaching to sports psychology to sports broadcasting and more–are viewed as worthy and viable opportunities so every child with a passion for a sport can see a fulfilling future for themselves in the industry.